Dopamina, in practice
Give your best creative a bigger stage.
Prepare a paid social campaign from creative in your library. Choose what you want the campaign to achieve, who it should reach, and how much and how long to invest. Review the campaign before you authorize publication and ad spend.
For businesses and teams ready to put budget behind a social creative while keeping the campaign goal, audience, timing and spend in view.
Get started in DopaminaAvailable advertising platforms
- TikTok Ads
- Meta Ads
- Google Ads
How it works
Choose the creative
Start with an image from your media library, including work created in Content Studio. Check the product, copy and brand details before using the creative in an ad.
Set the budget and duration
Choose a total campaign budget and how long it will run. Dopamina shows the approximate daily pace so you can review the commitment before moving on.
Choose the goal and audience
Select an available campaign goal, such as website visits or greater reach, then specify the audience and connected advertising accounts for the campaign.
Review and authorize
Check the creative preview, accounts, goal, audience, dates and total budget. The campaign is not published and ad spend is not authorized until you confirm the details.
What to know
- Available advertising platforms are Google Ads, TikTok Ads and Meta Ads. The guided example shows an Instagram/Facebook placement through Meta; destinations, placements, goals and targeting depend on the connected account.
- Campaign setup and ad spend are separate: the campaign budget is the amount you authorize for the advertising platform, not Dopamina credits.
- Review the final creative and every campaign detail. Nothing is published or spent until you approve the campaign.
Questions about this workflow
What can I set before a campaign runs?
The guided flow lets you choose creative, campaign budget and duration, an available goal, audience and connected accounts, then review a campaign summary before authorization.
Does creating a campaign publish or charge automatically?
No. The campaign remains a draft while you prepare it. You review the accounts, goal, audience, dates and budget, then explicitly authorize publication and ad spend.
Are advertising spend and Dopamina credits the same?
No. Dopamina credits cover eligible product activities. The campaign budget is a separate amount you set for advertising spend on the connected platform.